Action Research...How do I use it?

We have had a lot of reading on action research this week.  At first, it seemed a little overwhelming; however, after reading from multiple authors about what is was and how to use it, I feel a little more comfortable with the concept.  Action research will give me, the "user", the ability to solve a problem actively in several easy steps.  The first step is to address what my issue or question might be, i.e. How does having a cell phone at school effect student learning?  I see this as a current issue that causes the following problems:  distracts from learning, encourages cheating, disrupts others, pictures and videos being taken at school during school hours may cause legal issues.  My next step would be to collect data.  The data could be literary or statistical.  One example of data might be a survey of how other high schools address cell phone use at school.  I would then analyze the data collected and come up with a plan to implement.  After implementation, I would then record and share my results with others.  This will supply me with feedback as well.  I believe that action research is an ongoing behavior.  I may not get the results I desire with my first implementation of a plan; therefore, I would go back to the data collection  step and try again.  This type of research, in my opinion, is much more feasible than traditional research in that it allows the person to investigate based on an issue specific to their school district or campus.